A music lover - audiophile to some - and with a somewhat hurting neck after a lengthier listening session a friday evening in May 2008, Michael decided to design a listening chair. Well, first he scoured the internet to find out what others where sitting in, but quickly found that there was no real chair out there specifically designed to listen to music in. In fact, many were sitting in expensive designer chairs that were notably deteriorating the overall listening experience.
Where was the designer hifi chair or listening chair - with a headrest that wouldn’t block out the sound, with a place to put the remotes within easy reach, seating height adjustable to match the speakers, great ergonomics and support for the body, and for the really serious listeners, the ability to isolate the chair from the floor? And finally of such beautiful design to take a “first row seat” in front of the soundstage?
Being a brand consultant, and not a designer, Michael designed the Ballerina Sweetspot the only way he knew how... in PowerPoint.
The initial design that came out of these needs in combination with Michael’s and PowerPoints limited design abilities resembled that of a ballerina lifting her ballet skirt and slightly neighing. As it was a chair designed for listening to music the name was also born on the same evening – the Ballerina Sweetspot.
This initial idea and design was exposed to only a limited group of people to get their first reactions – and it quickly became clear that people liked what they saw, despite the limitations of PowerPoint…..
It was then decided that a professional – an industrial designer with both the skills, experience and tools – should be contracted to enhance the initial design idea of the Ballerina Sweetspot.
Through the help of mutual friends, a meeting with Per Berglund at LADP (www.ladp.se) as set up on Tuesday 17th of June 2008. To this meeting, Per brought along Jonas Rylander of Fishdesign (www.fishdesign.se), himself a music lover, and an accomplished designer who got his education from the swedish School of Design and Crafts at Gothenburg University.
After lengthy discussions about the basic design and Michael’s ambitions for the Ballerina Sweetspot, Jonas went back – to the drawing board. 
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